Web Metrics: Proven Methods for Measuring Web Site Success
Автор:
Jim Sterne, 356 стр., издатель:
"Wiley Publishing, Inc", ISBN:
0471220728
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
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