A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range ofimportant topics in the field of licensing, including: Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America Technology valuation Technology management consulting Licensing agreements and strategic partnerships The expansion of the licensing profession Patent procedures and protection in Europe Trade secrets law and intellectual property assets Issues in copyright, software, and Web sites Trademarks, trade names, and trade dress Licensing in the biotechnology industry Pharmaceutical licensing University licensing trends Technology rights...

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