Advance Praise for The Profit Potential "The Profit Potential breaks away from the stale nostrun served up in scores of 'new' cost management books in recent years. A leading cost management authority, McNair presents a refreshing new perspective on work, measurement, and profitability. Highly recommended for nonfinancial executives, financial managers, and students." ?Tom Johnson Retzlaff Professor of Quality Management Portland State University "A masterful work. At last, a real breakthrough in re-defining the role of accounting systems in increasing profitability. C. J. McNair demonstrates, simply and elegantly, that changing both focus and measurement leads to accounting taking its rightful place as a driver for positive change in an organization." ?Matther H. Booth Vice President of Quality Scudder, Stevens and Clark "McNair offers penetrating insights into the complexity and causes of waste that permeate the business structures of most companies.......

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