Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses. Koichiro Naganuma President and CEO Asatsu-DK Inc. I was walking down the hallway of a client when I turned to my right and saw a redhead sitting behind a counter. Without thinking, I said "Wow!" and continued walking but several days later returned to the scene and struck up a conversation. After 40 years of marriage, I still say "Wow" to the same redhead every once in awhile. You never get a second chance to make a fi rst impression. Imran Syed's book Wowability will help you make that first impression as memorable as possible. Al Ries Author The Origin of Brands Wowability is the first time an accomplished practitioner has usefully codified the complex emotional processes of consumer brand choice. At the very least,...

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