Everybody's doing it! And while that logic never got far with your mother, it's a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They've actually influenced everything from a company's image to the outcome of a local election. Because the blogosphere is pretty crowded, it's a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. "Blogging For Dummies", 2nd Edition gives you all the basics so you can get a good start. And if you've been around the blog a few times and want to advance to the next level, "Blogging For Dummies", 2nd Edition even takes a look at podcasting and videoblogging.

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