The New Rules of Real Estate Sales focuses on working with and dealing with the individuals who make real estate decisions both for residential and commercial properties. This book tells readers how to work with the variety of individuals involved in marketing and selling real estate. This book teaches agents how to market products to a new set of consumers who demand more information in changing formats and presentations. You'll learn how these consumers evaluate their lives, make professional decisions and purchase products as well as make real estate decisions is of intense interest. From Boomers, to Gen X to Gen Y-- this book trains new and experienced agents how to make sell to today's demanding consumers in the real estate arena.

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