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Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence

Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence

Автор: Elizabeth Chang, Farookh Hussain, Tharam Dillon, 374 стр., ISBN: 0470015470

Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust...
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