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Butterfly Economics: A New General Theory of Social and Economic Behavior

Butterfly Economics: A New General Theory of Social and Economic Behavior

Автор: Paul Omerod, Paul Ormerod, ISBN: 0465053564

A beautifully written and engaging look at the cutting edge where economics meets complexity theory In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace. "It is accessible and even entertaining. . . Mr. Ormerod not only writes about capital, but also points to a way it may at last be understood." -New York Times
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