"Media Today" puts mass communication students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, "Media Today" features: an interactive companion website featuring a full range of instructor and student materials; a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture; up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries; exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a...

Под заказ:
	OZON.ru - 7499 руб.	Перейти

Рейтинг книги: 5 из 5, 10 голос(-ов).