Managing Technology and Innovation: An Introduction
Автор:
Robert M. Verburg, J. Roland Ortt, Willemijn M. Dicke, 364 стр., ISBN:
0415362288
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seeming unaffected by technology and innovation, established firms or business start-ups. Managing Technology and Innovation focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics covered include: * The internal organization of high technology firms * The management of technology in the society * Managing innovation * Dilemmas and strategies The wide-ranging experience of the teachers and experts who have contributed to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the 21st century.
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