This book analyzes how pressures from the capital market, through the bull market of the 1990s and the bear market of the early 2000s, have reshaped management action and calculation in large, publicly quoted US and UK corporations. Three detailed company case studies (General Electric, Ford and GlaxoSmithKline) illustrate and explore these themes using long run financial data and analysis of company and industry narratives. The text presents financial and market information about trajectory in an accessible way, coupled with an original interpretation of management actions and results.

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