EFFECTIVE MANAGEMENT combines the solid academic presentation of a textbook with the most extensive multimedia learning package available. Williams presents management as it is practiced today through a unique story-telling approach and organization that explains management theory in terms any learner can understand. In addition, a rich electronic learning support package, called Effective Management Online, includes a MP3 audio lectures with cases, videos of the author giving additional insights into chapter topics, a rich self-test area, student PowerPoint slides, and InfoTrac College Edition.

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