Marketing Principles and Best Practices With Infotrac
Автор:
Douglas K. Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, K. Douglas Hoffman, ISBN:
0324200447
Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
Под заказ: |
|
OZON.ru - 1969 руб.
|
Перейти
|
|
|
Рейтинг книги:



4 из 5,
9 голос(-ов).