This stand-alone text provides a comprehensive overview of the law relating to marketing activities. The textbook shows the student how to become a better manager. Students learn how to make informed decisions when confronted with legal issues related tothe marketing of goods or services. The book emphasizes the prevention of liability and disputes while using the law to formulate defensible business decisions.

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Рейтинг книги: 4 из 5, 5 голос(-ов).