Multinational Corporate Evolution and Subsidiary Development
Автор:
Julian Birkinshaw, Neil Hood, ISBN:
0312214715
This is the first book to specifically address the subsidiary development process--a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.
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