Book DescriptionGrantseeking has become an increasingly competitive process. Beginning grantwriters sometimes assemble a collection of facts and present that information to grantmakers, hoping to receive support. However, sponsors rarely award grant funding just because a grantseeker supports a specific cause or works for a specific organization. Grantseekers must persuade sponsors to invest in their projects and organization. Successful grantseekers know that persuasion, not information, attracts funding. Persuasive proposals present a seamless argument that stands the test of reason, addresses psychological concerns, and connects project ideas to the values of the sponsor.

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