Book DescriptionRetail is amazing. It's immediate, exciting, risky - and downright tough. Running shops gets into your bloodstream. But even though retail has been credited for saving whole economies, it is still possibly the least understood of all business practices. This is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energized and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

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