How do we - societies and individuals alike - (sometimes) manage to act in line with our high priority goals when faced with tempting-yet-conflicting alternatives? In other words, how do we (sometimes) resolve a conflict between a superordinate, global goal and a subordinate, local one, and do so in favor of the global goal? These types of self-control dilemmas can be found in many contexts and may be described at many levels of analysis. Examples include the dilemmas faced by groups fostering cooperation among their members, when defection is more beneficial for each individual; dieters resisting a tempting cake, and the cognitive system trading off speed for accuracy in conflict tasks like the Stroop. This book presents social, cognitive and neuroscientific approaches to the study of self-control, connecting recent work in cognitive and social psychology with recent advances in cognitive and social neuroscience. It consists of three sections: The Social, The Mental, and The Brain....

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