According to authors David Sachs and Henry Stair, effective Web sites are 1) visually appealing; 2) valuable, useful, or fun; 3) current and timely; 4) easy to find and use; 5) intuitive to navigate; 6) involving and responsive. They demonstrate theirpoints by showcasing more than 100 Web sites and analyzing how they implement these key factors. The authors discuss many of the tradeoffs involved in Web design, showing how items must be prioritized depending on the site's purpose. The result is enlightening reading for anyone who owns or maintains a Web site of any type.

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