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Reinventing Your Contact Center: A Manager

Reinventing Your Contact Center: A Manager's Guide to Successful Multi-Channel CRM

Автор: Lisa M. Schwartz, Lana M. Ruffins, Natalie L. Petouhoff, 272 стр., ISBN: 0131837893

Emphasizing the worth of positive customer interactions, Re-Inventing Your Contact Center provides tools for building the very best multi-channel customer relationship management system. Learn why customer contact centers are so valuable to the company’s bottom line. Discover how to keep employees motivated, challenged and committed.A Understand the multiple channels used to communicate effectively with consumers. This new text unlocks many of the secrets behind successful customer service management and is filled with cases, exercises and assignments that build communication strategies, listening skills and confidence to re-invent one’s own contact center.A Highlights multi-channel contact center strategies. Includes all forms of customer contact, such as: voice, email, fax, Web and more! Emphasizes the value of contact management centers. Discusses how customer service experiences impact consumer...
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