Retail Buying
Автор:
Jay Diamond, Gerald Pintel, 496 стр., издатель:
"Prentice Hall", ISBN:
013159236X
This book offers readers all of the latest developments in retail buying to reflect the current retail market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful...
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