This brief, reader-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. KEY TOPICS Specific chapter topics cover developing your argument, checking your logic, analyzing your audience, motivating your audience, studying the organization, and considering the intercultural environment. For managers and assistant managers?and anyone responsible for a staff?who needs to communicate in a persuasive and compelling way.

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