Book DescriptionThis well-organized, visually interesting book offers an in-depth examination of the social history of rock-and-roll. Rockin' in Time emphasizes several main themes, including the importance of African-American culture in the origins and development of rock music. Tracing rock from its inception?from American blues to the present?this book shows how rock-and-roll has reflected and sometimes changed American and British culture for the last fifty years. Topics coveredin this comprehensive history are: the blues and racism; Elvis Presley and rockabilly; Dick Clark and Don Kirshner; the California sound; Bob Dylan; the British invasion; Motown; acid rock; campus unrest and militant blues; the 1970s; punk rock; MTV; Generation X; the rave revolution; hip hop; and nu-metal. An excellent reference work for music industry employees, those employed by radio stations, and those in music and performer-related marketing.

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