The purpose of this clearly-written and fun book is to provide travel professionals with an easy-to-learn method of mastering the Internet so that they can immediately apply their new skills to their jobs. Using the ?NAVIGATE? method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge. ?NAVIGATE? is an acronym for Net knowledge, Access to the world, Validate Information, GDS access and/or by-pass tool, Add services, Tap into your target market, and Evolve. The topics in the book range from the history and applications of the Internet, its terminology, Internet security, privacy, legal and social issues, to why agents should utilize the Internet, Netiquette, validating and finding information, useful Websites for travel professionals, technology options, competition, tapping into a target market, and e-marketing opportunities. ...

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Рейтинг книги: 4 из 5, 1 голос(-ов).