This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today - e.g., globalization, time compression, technology integration - and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes - T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation - are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology...

Под заказ:
	OZON.ru - 4758 руб.	Перейти

Рейтинг книги: 4 из 5, 7 голос(-ов).