Threshold Entrepreneur: A New Business Venture Simulation: Solo Version Book and Disk
Автор:
Philip H. Anderson, David A. Beveridge, Timothy W. Scott, ISBN:
0130219215
Threshold Entrepreneur: Solo Version is a user-friendly Windows-based simulation that allows users to launch, manage, and operate their own small business enterprise, while facing computer-initiated situations. It provides them with an opportunity to apply their knowledge of entrepreneurship to the process of managing a start-up business in a safe (simulated) environment. It allows them to learn from their mistakes without having to suffer a real financial loss, and improves their odds for success when they begin their business enterprise. Readers manage the start-up of a business that sells two plastic products, which are sold through retail markets to the general public. The Solo version places readers in competition with companies managed by the computer. Readers use two screens to enter their decisions on company mission, goals, policies, strategies, and sales estimates; and, they can review previous quarters' decisions and results either on the...
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