Two of the world's leaders in sales publishing team up to deliver an unprecedented library of advice, techniques, and wisdom from the top minds in sales The art and science of selling has never been more complex, demanding, or potentiall lucrative. As a savvy sales professional, you know that staying ahead of the game in today's competitive markets means continually educating yourself-both in the successful techniques that have stood the test of time and the freshest new ideas in everythng from generating leads to creating trust, closing the deal, and staying motivated. Like a ballplayer learning to bunt or a painter perfecting his or her palette, the most successful sales professionals know that true excellence comes from masterng the fundamentals. This book delivers a comprehensive review of selling in a series of concise, thought-provoking essays. And it provides you with a proven 10-step plan for success. This book also covers: How to...

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