The SMS (Short Message Service) craze has swept Europe and China, and is quickly coming to the U.S.--and U.S. telecom porofessionals need to know about it--and the incredible financial potential it holds. * Wide-ranging SMS applications from automatic meter-reading to personal messaging to getting a soda from a vending machine * Development, implementation, and rollout for the general population and the enterprise * Everything carriers and developers need to assess SMS appeal, uses, integration, and future * Includes EMS, and open-standards extension of the SMS that supports pictures and sounds

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