Sports marketing is a prestigious ­ and challenging ­ career. "The Ultimate Guide to Sports Marketing", Second Edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose. The first book to go behind the scenes to examine all the fundamentals ­ from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more ­ this integrated approach to sports marketing features: Discussions with top-level professionals who helped establish and define the field; The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis ­ A proven method for identifying internal aspects and external variables that may affect your success; Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues. Whether you are managing and marketing sports organizations, products, events, or even the...

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