This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses ­ programming, sales, promotion, audience research ­ have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.

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