"Prediction and Change of Health Behavior" honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solution of social problems. Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. A general introduction to the reasoned action approach is given. Part II applies the reasoned action approach to the health domain, illustrating how the approach applies to understanding risky sexual behavior. Intended for...

Под заказ:
	OZON.ru - 11559 руб.	Перейти

Рейтинг книги: 5 из 5, 4 голос(-ов).