The city zoo has a new exotic bird exhibit and an attractive entry display tells visitors a local bank helped sponsor it; a major food manufacturer donates a portion of the cost of each item shoppers purchase to a national school program; the symphony season would be a lot shorter if it weren't for the generous support of the insurance company whose name appears prominently on the program - creative sponsorship arrangements like these are giving many nonprofit organizations a vital boost toward achieving their missions and at the same time supplying businesses with focused access to desirable customers. This book is part sponsorship tool-kit, part propaganda. I am telling you that upfront because it is impossible for me to disguise my fervor for sponsorship. If your nonprofit organization does not already have one or more sponsors and a process to bring more onboard, I want to recruit you to the business of identifying the sponsors who are right for you, holding discussions...

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