You've read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-now read the new and revised edition of the ground-breaking book that created all the buzz. "Griffin deftly examines pricing, value, customers' purchasing cycles, positioning and targeting to create repeat purchasers.... Readers will profit from the arsenal of tools Griffin provides." Publishers Weekly "Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them...

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