Health promotion, education, and prevention programs ultimately focus on changing health behavior. Most of these programs rely on a body of knowledge about what motivates and influences human behavior. In order to understand why people behave in healthy (or unhealthy) ways, we must first understand - why do people do what they do? "Essentials of Health Behavior" provides a broad introduction to the theoretical base used for most behavioral interventions in public health today. The text explores the general body of theory from the disciplines of psychology, sociology, and anthropology to understand and explain human behavior - as well as the contexts for behavior - and introduces the reader to the ways in which theory is applied to prevention and intervention efforts in the United States and around the world. Формат издания: 21,5 см х 27,5 см.

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