Miles and Snow, professors at the University of California at Berkeley and Pennsylvania State University, respectively, have a sensible, practical explanation of why some companies succeed and others fail. Success is determined by "fit," the dynamic relation and interplay between organizational structure, management systems, and managerial ideology. Thus it is that two companies might implement total quality management or similarly restructure and yet end up with totally different results: no single ideology, structure, or system is "right." The authors make their point with numerous examples from the business world and the marketplace and show how their concept can also be used to predict future performance of companies.

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