Electronic business has now moved beyond the dot.com bubble to become a central issue for all industries. "Mastering e-Business" focuses on what the internet means for all types of organisations, large or small, public or private sector. This book equips those with no specialist knowledge of computing or information technology with an understanding of the diversity presented by the internet. It will help them to exploit the opportunities and face the challenges presented by the world wide web. "Mastering e-Business" provides an understanding of: the scale and scope of the internet and the cultural changes that have taken place and continue to evolve; how the internet is changing the face of marketing; the range of options open to managers and organisations on using the internet in operational matters; where the internet is likely to take us in the future. "Mastering e-Business" is written in a clear, accessible style, with many...

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