"Mastering the Business Environment" is for all students on business or management-related courses and for anyone involved in the decisionmaking process and business planning within an organisation. Drawing on relevant and contemporary examples from real organisations, this book provides detailed consideration of the culture within which all organisations must operate. Using the acronym SPECTACLES, the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences affecting all organisations are thoroughly examined. Explores the interrelationship between these factors, and the effect they can have on the operation of an organisation. Each chapter includes a summary and set of questions to aid comprehension. With its easy-to-follow guidance on how to identify and carry out successful analyses, this book provides all the skills necessary for...

В наличии:
	OZON.ru - 646 руб.	Перейти

Рейтинг книги: 5 из 5, 8 голос(-ов).