The new global rebellion against American marketing. "In-your-face" American marketing - the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed. How to profitably market internationally, without promoting anti-Americanism. A desperately needed wake-up call for American companies in global markets. "In Your Face" reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K.Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits - a path based on respect, not domination. "In Your Face" reveals the new worldwide rebellion that's brewing against American marketing, how global politics is reshaping the playing field for U.S. companies, and how to overcome the hidden...

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