Negotiation impacts every aspect of our lives, from our relationships with family members and neighbors, to the transactions we make as customers, to the deals we strike on the job. Yet it’s a skill too often ignored. For many, the prospect of negotiating makes them uncomfortable, nervous, even frightened. This plague of "negotiaphobia” is what The One Minute Negotiator will remedy. Don Hutson and George Lucas use an engaging business parable to tell the story of a high-level sales professional who learns to master a simple yet profound approach to negotiations, one that can be applied to any situation: getting the best loaner car while your car is in the shop, seeking a fair solution after a hotel messes up your reservation, closing a deal to get your product in a big-box retail store, settling on the price for your new home in short, any transaction. The key is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt...

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