For most of his forty–six–year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He is one of the most beloved and respected in the field, and recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more—all in a refreshing writing style that makes fund raising human and friendly. Rosso identifies the five essential steps in fund raising—analysis, planning, execution, control, and evaluation—and illustrates how each works in real life. Using numerous real–life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, understanding the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the key lessons...

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