The Last Days of the Giants? A Route Map for Big Business Survival "Somewhere out there is a bullet with your company?s name on it. Somewhere out there is a competitor, unborn and unknown, that will render your business model obsolete. Bill Gates knows that. When he says that Microsoft is always two years away from failure, he?s not just blowing smoke. The hottest and most dangerous new business models out there are on the Web". Gary Hamel, Fortune Magazine. 1998 If you can positively identify with any of the following statements: ? Current mergers and acquisitions activity will continue unabated well into the 21st century ? Flashy internet start–ups cannot threaten our core activities built up over years of careful planning, research, branding and marketing ? Our sheer size will protect us from the unpredictability of the next few years ? We will manage our customers; they will not manage us ? The government will always have the best interests of big business at...

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