"Proper application of the fund development process can define an organization?s potential for public support and the direct means to achieve it, and can realize, even predict with reliability, the income an organization can and should expect at any moment in time."—James M. Greenfield. As the driving force behind every not–for–profit, fund raising is a key to an organization?s success in fulfilling its mission. However, while it?s important to develop the skills needed to raise money, it?s equally important to know how to allocate it properly in order to meet your goals. Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability. Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step–by–step through the entire fund development process, from planning and marketing to community relations and...

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