"Resourceful companies have these strategies and tactics in place, and the entrepreneur would be well served to employ them from the start." ?Bill Allen, Chief Executive Officer, Fleming?s Prime Steakhouse & Wine Bar and Roy?s Restaurants "The authors have done a great job of encapsulating . . . the ideas, issues, and ?how–tos? in order to develop and maintain a marketing campaign that has a high return on investment to the foodservice operator." ?Rob Grimes, Chairman, Accuvia "It flows beautifully and brilliantly and avoids . . . the obfuscations that litter so many books . . . in the industry." ?Stephen Michaelides, President, Words, Ink., former editor of Restaurant Hospitality Restaurant Marketing for Owners and Managers provides a concise treatment of how to use marketing to create a successful restaurant. Helpful in the day–to–day operations of every restaurant, this practical guide: Ties theory to practice, complete with tools for...

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