State–of–the–art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step–by–step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands–on resource presents successful strategies and tools for staying competitive in today?s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real–world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: ? Placing value on sponsorships ? Expanding the value of a sponsor ? Creating...

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