How Women Mean Business
Автор:
Avivah Wittenberg–Cox, 424 стр., ISBN:
9780470688847
"Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris, Chairman and CEO, Nestle Waters "This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf "How Women Mean Business is a must–read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific "How Women Mean Business sets out a compelling blueprint for better business practices in the 21 st century.” – Cherie Blair "A must–read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean–Pascal Tricoire, President and CEO, Schneider Electric Business Needs a Better Balance of Women and Men All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and...
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