In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson?s TKO Series gives you the practical, high–impact strategies you need to build a business that can put the competition down for the count. TKO Sales! presents no–nonsense, tough–as–nails sales practices for selling more of anything. Packed with easy–to–follow, step–by–step guidance, TKO Sales! will train you in the right skills and the most effective tactics to sell more, sell better, and sell faster. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won?t find anywhere else. Get down to business with ten short chapters on: Selling yourself before selling the product Listening to your customers in order to sell more Becoming a true sales professional, not just a person who sells Stopping objections in their tracks...

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