Luxury Brand Management: A World of Privilege
Автор:
Michel Chevalier, Gerald Mazzalovo, 440 стр., издатель:
"Wiley", ISBN:
978-0-470-823262
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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