This book, written by an industry insider, demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). Endorsed by magazine, and providing a unique apprenticeship to the business by relating theory and practice across key global market segments - including film, television, video and online - this book: Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain....

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Рейтинг книги: 4 из 5, 1 голос(-ов).