What does it take to successfully establish a new company in the post dot.com era? This book lays it out, with strategic advice on all steps from conceiving a company to getting it up and running. It includes the newest thinking on how to create and refine a business idea, how to write a Strategic Business Plan, how to secure capital, and much more. This book is essential for entrepreneurs today who want to combine the best lessons of the e-Business revolution with traditional, value-based ways to success.

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