This is a book about customer entrepreneurship and relationship marketing for Indian small business. During the last few years the relationship marketing field has developed enormously and the customer relationship management (CRM)) function has now taken the central position. This book describes in detail the CRM development process, the CRM approach and the features of CRM with special reference to SMEs. This book represents an extended and thorough literature review related to relationship marketing, CRM & Entrepreneurship with special reference to Indian SMEs.

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